Strong brands are necessary for great success, but it's not
as simple as choosing a fancy name, and a clever tagline, even with top-notch
materials. Branding comes with deep
pitfalls for those with their heads in the clouds.
Testimonials
- "William has an engaging writing style that gives potentially flat subjects a real lift. The reliability and quality of his features for us is consistently high across a broad range of subjects and I wouldn't hesitate to recommend him."
Martin Allen-Smith, Editor, Designer magazine.
- "William Knight fuses technical understanding with business acumen in his features for Infosecurity Today."
Brian McKenna - Former editor, Infosecurity Today
- "William Knight has been a regular feature writer for Server Management since March 2005. His journalistic flair and expert knowledge of the IT industry enable him to contribute a wide range of articles, from technical analyses to strategic overviews. His style is clear and accessible and his numerous examples and analogies add spice and vigour to his writing. Just as importantly from an editor's point of view, his articles are always on time and on target."
Adrian Read - Editor, Server Management Magazine
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Advanced techniques for crude oil production
Considering the importance of oil to the global economy, it is surprising how little attention was paid to last week's report by the German Energy Watch Group. The news that world wide oil supply has gone into terminal decline and will soon be outstripped by demand seems to prompt only shrugs and a deft change in topic.
According to the report, oil production probably peaked in 2006. Top international oil companies – the so called oil majors – have collectively been unable to increase production for the last ten years "despite an unprecedented rise in oil prices."
But detailed simulations of how oil reservoirs are drained, run on high-performance computer grids, are helping fight the decline.
Designing to inspire love
What do a Fiat 500, a bubblegum
machine and a Danish rocking chair have in common? The gum is not to fix leaks in a car that sways like a fairground ride, and, despite appearances, they are not toys. No, in fact, they are some of the most treasured objects of the designers featured in this article. Between them they share attributes that inspire love in a way that most objects fail to do. The question is: how?
Feacal Attraction
It looks bad and smells terrible, but animal waste can fuel power stations and can even be used in your car.
Can excrement energy save the world?
Security Forum updates legal repository
The Information Security Forum's (ISF) has released version III of its legal repository, bringing together laws relevant to information security and professional legal interpretations.
Information security practitioners need to identify individual laws relevant to the event they are analyzing. The ISF repository is intended to answer such questions as: "Show me all the privacy laws for Canada and Germany", says Andy Jones, senior research consultant, ISF.
Zero day of the dead
Beware! You may never know you are part of a global invasion of the system snatchers.
Unlocking The Grid
Grid
computing has successfully crossed from research to business. Yet for
most companies, the grid remains a remote vision hampered by
exaggerated expectation.
For most of the day, a typical
computer processor ticks along at a fraction of its potential. Software
is run sporadically, with the processor only troubled during rare,
intensive tasks. Multiply this by the multitude of computers sitting
under office desks, in server farms and across the world’s millions of
businesses, and the picture of wasted resource is scandalous.
Wear your heart on the screen
Using grid computing, scientists have developed models of the body's most vital organ to devise better treatment methods.
First published, The Guardian, April 27th 2006 Wear your heart on the screen.
